Meta title basics
A meta title should clearly describe the page and include the main keyword naturally.
Meta description basics
A meta description should summarise the page and encourage the right user to click.
Avoid keyword stuffing
Using the same keyword repeatedly can make the result look unnatural.
Check before publishing
Review length, clarity and search intent before making a page live.
Frequently asked questions
What is a good meta title length?
A practical target is usually around 45 to 60 characters.
What is a good meta description length?
A common target is around 120 to 160 characters.
Do meta descriptions directly improve rankings?
They mainly help searchers understand the page and can affect click through behaviour.